Vivienne Westwood is a British luxury fashion brand known for its rebellious, punk rock-inspired designs and avant-garde aesthetics; while also showcasing their commitment to sustainability and social activism. This direction puts in more of a mysterious and alluring aspect on the campaign. By showcasing aspects of mystery, alluring qualities, intelligence, resilience, and rebirth through symbols and motifs, and evoking emotions of anticipation and danger with enticing visuals through the campaign.
