Focusing on infusing the brand with a more youthful, energetic vibe that resonates with a younger, trend-conscious audience. By reimagining the logo with a fresher, more playful typeface and incorporating vibrant color palettes, I aimed to create a fun, inviting atmosphere that reflects Daiso's wide range of affordable, quality products. The visual identity was modernized with bold graphics and dynamic patterns, giving the brand a lively, approachable feel without losing the practicality that Daiso is known for.
